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Distinguished Lecture Series – Theorising About the African Context in Business and Management
Distinguished Lecture Series – Theorising About the African Context in Business and Management
Existing business and management theories have largely been developed to fit Western market environment conditions. While these theories are often treated as universal, they do not always reflect the realities of African economies and societies. Africa, despite its size, diversity, and growing economic importance, remains underrepresented in global business and management theory. “Theorising About the …
