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The summit is set for July 16-18, 2025, in Lagos, Nigeria. As in previous years, the 2025 Summit will be a hybrid event. The in-person venue is the Lagos Marriott Hotel Ikeja. Virtual attendees will participate via Zoom.
Early-bird pricing for the 2025 Business Forum and Exhibition is available until April 30. Groups of five or more from the same company can receive a discount on registration. Seats are limited, and we expect the event to sell out quickly.
Africa is not just a backdrop for research. It is a rich, underutilized source of theory. Grounding your research in African contexts enables you to generate insights that are locally relevant and globally significant.
This session will be led by Nathaniel Boso, PhD, a leading African scholar whose work has shaped global conversations in international business and marketing. Boso will discuss how to build theory that captures the African business experience and how to defend that theory in journals, conferences, and global academic forums.